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ChatGPT Prompts for Marketing

Campaign briefs, ad copy, email sequences, and brand voice — fuel every channel.
Works with ChatGPT, Claude, and Gemini.

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30 Prompts — Marketing

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Campaign Brief
TRACE

Write a full marketing campaign brief for [product/service].
Include: campaign goal, target audience ([persona]), key message, channels, budget tier ([budget]), timeline ([dates]), and KPIs.

AIDA Ad Copy
AIDA

Write ad copy for [product] using the AIDA framework.
Attention: 1 headline. Interest: 2 sentences. Desire: 2 bullet benefits. Action: 1 CTA.
Platform: [Facebook/Google/LinkedIn]. Char limit: [limit].

Social Media Calendar
Zero-Shot

Create a 2-week social media content calendar for [brand].
Platforms: [platforms]. Mix: 30% promotional, 40% educational, 30% engagement.
For each day: post type, caption hook, and hashtag cluster.

Value Proposition
FAB

Write 3 value proposition statements for [product/service].
Each must name: the target customer, the job-to-be-done, and the unique differentiator.
Format: "We help [who] [do what] without [pain point] by [how]."

Landing Page Copy
PAS

Write full above-the-fold copy for a landing page selling [product].
Include: H1, subheading, 3 bullet benefits, social proof line, and primary CTA button text.
Tone: [tone]. Audience: [audience].

Email Sequence
STEPPS

Write a 5-email welcome sequence for new subscribers of [brand].
Email 1: Welcome + promise. Email 2: Story. Email 3: Value tip. Email 4: Social proof. Email 5: Soft pitch.
Each email: subject line + 150-word body.

Competitor Analysis Brief
MECE

Analyse [competitor name] vs [our brand] across these dimensions:
Pricing, product features, messaging tone, content strategy, social presence, and customer reviews.
Output: comparison table + 3 strategic gaps we can exploit.

Brand Voice Guide
Zero-Shot

Define the brand voice for [company name].
Include: 4 personality traits (with do/don't examples), vocabulary to use/avoid, tone by channel ([channels]), and a sample paragraph that embodies the voice.

Retargeting Ad Script
PAS

Write 3 retargeting ad variations for users who visited [page] but didn't convert.
Each variation: headline, 2-line body, CTA. Use objection overcoming + urgency.
Product: [product]. Main objection: [objection].

Influencer Brief
CLEAR

Write an influencer collaboration brief for [campaign name].
Brand: [brand]. Product: [product]. Deliverables: [deliverables].
Include: key messages, must-mention points, prohibited claims, hashtags, and posting schedule.

Google Ads Headlines
Zero-Shot

Write 15 Google Ads RSA headlines (30 chars max each) for [product/service].
Primary keyword: [keyword]. Mix: feature, benefit, social proof, urgency, and question angles.
Avoid repetition across headlines.

Press Release
BLUF

Write a press release announcing [news item] for [company].
Include: headline, dateline, lead paragraph (who/what/when/where/why), quote from [executive], boilerplate, and media contact.
Length: 400 words.

Podcast Sponsorship Script
AIDA

Write a 60-second podcast mid-roll ad for [product].
Host read style. Include: hook, problem statement, product intro, 2 benefits, promo code [code], and CTA URL.
Word count: ~150 words.

YouTube Video Script Intro
PAS

Write the first 60 seconds of a YouTube video script about [topic].
Hook: surprising claim or question. Agitate the viewer's pain. Preview what they'll learn.
Include B-roll notes in brackets. Channel: [channel name].

Webinar Invitation Email
AIDA

Write an invitation email for a webinar titled: [webinar title].
Date/time: [datetime]. Speaker: [speaker name + title].
Include: subject line, 3 learning outcomes, registration CTA. Length: 200 words.

Customer Persona Profile
Zero-Shot

Create a detailed buyer persona for [product/service].
Name, age, job, goals, frustrations, buying triggers, preferred channels, objections.
Add a "day in the life" paragraph and 3 direct quotes the persona might say.

Upsell Email
BAB

Write an upsell email for existing customers of [base product] promoting [premium product].
Before: their current state. After: what's now possible. Bridge: the upgrade path.
Include subject line + 180-word body.

Product Launch Announcement
STEPPS

Write a product launch announcement for [product name].
Channels: email + social. Email: 250 words. Social post: 3 platform variants.
Key message: [key message]. Launch date: [date]. Early access link: [URL].

Affiliate Program Pitch
FAB

Write an outreach email inviting [partner type] to join [brand]'s affiliate program.
Commission: [rate]. Cookie window: [days]. Support: [resources].
Subject line + 200-word body. End with a clear sign-up CTA.

NPS Follow-Up Campaign
PAS

Design a 3-message NPS follow-up sequence for [product]:
Message 1: Promoters (score 9–10) → referral ask.
Message 2: Passives (score 7–8) → feature tip.
Message 3: Detractors (score 0–6) → apology + fix offer.
Each: subject + 100-word body.

Seasonal Promo Copy
ACCA

Write seasonal promotion copy for [holiday/event] for [brand].
Offer: [discount/deal]. Valid: [dates].
Create: 1 email subject, 1 email body (200 words), 1 Instagram caption, 1 banner headline.

ABM Account Personalisation
SPIN

Write a personalised outreach message to [company name] for our [product].
Their industry: [industry]. Known pain: [pain point]. Our differentiator: [differentiator].
LinkedIn message: 120 words. Cold email: 200 words.

Testimonial Request Email
Zero-Shot

Write an email asking a satisfied customer ([customer name]) for a testimonial.
Reference their result: [result]. Provide 3 optional guiding questions to make it easy.
Keep it warm, brief, and include a direct link: [form URL].

Community Post Prompt
Zero-Shot

Write 5 high-engagement community post prompts for a [niche] Facebook/LinkedIn group.
Mix: poll, open question, debate topic, success story ask, and resource share.
Each prompt: 1–2 sentences, ends with a question.

Case Study Headline + Hook
STAR

Write 5 case study title + opening sentence combinations for [company].
Result achieved: [result]. Client type: [client type].
Make them specific (numbers), credible, and curiosity-driving.

Referral Program Copy
FAB

Write the referral program page copy for [brand].
Reward for referrer: [reward]. Reward for referee: [reward].
Include: headline, how-it-works (3 steps), fine print summary, and share CTA button text.

Event Recap Post
Zero-Shot

Write a post-event recap for [event name] held on [date].
Audience: attendees + people who missed it. Cover: 3 key takeaways, memorable moment, quote from speaker ([speaker]), and next steps / upcoming event plug.

Nurture Sequence Email
PASTOR

Write email 3 of a 7-part lead nurture sequence for [product].
Prospect stage: Consideration. Goal: position our solution over [competitor].
Subject line + 220-word body. End with a soft CTA (demo/case study link).

Ad Creative Brief
TRACE

Write a creative brief for [ad campaign].
Platform: [platform]. Format: [format]. Budget: [budget].
Include: objective, audience, key message, visual direction, copy do's/don'ts, and success metrics.

Repositioning Statement
Zero-Shot

We want to reposition [product] from "[old positioning]" to "[new positioning]".
Write: 1 new tagline, 1 updated homepage H1, 1 new elevator pitch (50 words), and 3 messaging pillars with supporting proof points.

How to use these prompts
  • Replace [placeholders in brackets] with your specific details before sending.
  • Add context about your audience, tone, or format to get more tailored results.
  • Chain prompts — use one output as input to the next for complex tasks.
  • Works with ChatGPT, Claude, Gemini, and other LLMs.
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