AI Prompts for Follow-Up

Write a follow-up email after a [discovery/demo/proposal] call with [prospect name] at [company].
What was covered: [topics]. Next step agreed: [next step + date]. Open items: [open items].
Email structure: 1 thank-you line (brief), summary of what we heard (2–3 bullets), what we're doing next (with date), open items + owners, and a calendar link if needed. Under 200 words. Sets a clear, professional tone.

Write a follow-up email after a product demo for [product] with [prospect].
Features shown: [features]. Their reaction: [positive/questions raised/concerns]. Next step: [trial/proposal/meeting with EB].
Reinforce the 2 moments that resonated most. Address any concerns raised in the demo in 1–2 sentences. Make the next step concrete with a specific date or calendar link. Under 150 words.

Write a follow-up email to a prospect who seemed interested but has gone silent for [n days].
Last interaction: [what was discussed]. Their stated timeline: [timeline].
3 variants: 1. New relevant insight or case study. 2. Short value-add (a template, guide, or quick tip relevant to their pain). 3. Direct and honest ("I don't want to be a nuisance — is now still the right time?"). Each under 100 words.

Write a follow-up sequence for after sending a proposal to [company].
Proposal sent: [date]. Agreed follow-up date: [date or none]. Deal size: [ACV].
Touch 1 (Day 2): "Did you get a chance to review?" + offer to walk through it. Touch 2 (Day 5): Add a relevant proof point. Touch 3 (Day 10): Decision timeline check. Touch 4 (Day 21): Breakup / last attempt. Each: under 80 words. Tone: professional, not needy.

Write a "breakup email" for a deal that has gone cold after [n follow-ups] with no response.
Product: [product]. Last interaction: [date + what happened].
Tone: genuine, not passive-aggressive. Signal you're closing the file. Leave the door open for when timing changes. Optional: include a last piece of value or a question that might reopen the conversation. Under 80 words. Never guilt-trip.

Write a follow-up email to a prospect after being referred by [referrer name].
Product: [product]. Referrer context: [what the referrer told you about their situation].
Open by referencing the mutual connection specifically (not generically). Show you did your homework. Keep the ask small — a 15-minute call, not a full demo. Under 120 words. The referral is your credibility — use it to earn a conversation, not to assume a sale.

Write follow-up emails for leads captured at [event name].
Our booth/session topic: [topic]. Leads were interested in: [general interest area].
3 variants by lead temperature: Hot (ready to talk now), Warm (interested, not urgent), Cold (just collecting info). Each: subject line + body under 120 words. Reference the event and what they saw/heard. Make the next step match their temperature.

Write a follow-up email to a prospect who previously said "not the right time" sharing new information that changes the situation.
New development: [new case study / feature / market event / their trigger event]. Original conversation: [summary].
Under 120 words. The new information must be genuinely relevant to their situation — not a thinly veiled excuse to follow up. End with a low-friction question, not a meeting ask.

Write a follow-up email to your champion at [company] to check on internal progress after they said they'd take the proposal internal.
Proposal sent: [date]. Their internal meeting was: [date or unknown].
Tone: collaborative, not pushy. Ask how the internal conversation went. Offer to help (prepare additional materials, join a call). Signal you're their partner in this, not just a vendor waiting for a PO.

Write a re-engagement email to a prospect who went silent [3+ months] ago.
Last interaction: [what happened]. Reason they likely went cold: [budget/timing/competing priority]. What's changed: [new feature/price/case study/market change].
Acknowledge the time passed without apologising excessively. Lead with what's new and relevant. Make it easy to re-engage — offer a 10-minute update call, not a full demo. Under 120 words.

Write a post-close handoff email from the sales rep to the new customer and the customer success team.
Customer: [company]. Deal summary: [product + scope + price]. CS contact: [name]. Kickoff call scheduled: [date].
Purpose: introduce the CS team, confirm what was promised, set expectations for implementation, and make the customer feel celebrated for their decision — not just processed. Under 200 words. Warm tone.

Write a follow-up email to a different stakeholder at [company] when the primary contact has gone silent.
Primary contact: [role]. New contact: [role]. Deal stage: [stage].
Do not throw the primary contact under the bus. Frame it as trying to make sure the right people are informed. Reference the initiative the company has (their stated goal), and ask if this is something they're involved in. Under 100 words. Respectful and credible.

Design a follow-up cadence for deals in the [proposal/stalled/post-demo] stage for [product].
Target: [deal size + ICP]. Sales cycle: [typical length].
8-touch sequence: day, channel (email/LinkedIn/phone), message angle, and length. Include: a "value add" touch (send something useful), a "decision timeline" touch, and a final breakup touch. Each touch must add value or change the angle — no "just checking in."

Write a renewal follow-up sequence for a customer whose contract expires in [90/60/30 days].
Product: [product]. Current tier: [tier]. Renewal change: [price increase/same/decrease + upsell opportunity].
Touch 1 (90 days out): Value recap + renewal heads-up. Touch 2 (60 days): QBR offer or success review. Touch 3 (30 days): Formal renewal proposal. Touch 4 (7 days): Decision prompt.
Each: subject line + 100-word body.

Write LinkedIn follow-up messages to send to a prospect after various interactions:
1. After they liked or commented on your post. 2. After they downloaded your content. 3. After you connected but haven't messaged yet (14 days later). 4. After they attended your webinar. 5. After they visited your pricing page (if you can track it).
Each under 75 words. Personalised to the interaction. Soft opener, not a pitch. End with a question.

Write seasonal or calendar-based follow-up messages to send to cold prospects and stalled deals.
Occasions: New Year (new budget available), Q2 start (new initiatives), summer (light-touch), and Q4 (year-end budget push).
Each: 60–80 words. Reference the timing naturally without it feeling like a mass email. Include a relevant value point for each season. These should feel like a genuine "checking in" from someone who's been thinking about them.

Write a follow-up email after a prospect chose a competitor over us for [product].
Their decision: [went with competitor]. Reason given: [reason].
Goals: 1. Leave a professional impression. 2. Learn why we lost. 3. Plant a seed for when the competitor underdelivers. Under 120 words. No sour grapes. Express genuine congratulations on their decision. Ask one question to understand how we could have earned their business.

Write 3 follow-up voicemail scripts for different stages of the sales process:
1. After sending an initial outreach email (day 3). 2. After a demo where they seemed interested but went quiet. 3. After sending a proposal with no response after 5 days.
Each voicemail: 20–25 seconds (65–75 words). Specific reference to the situation. One clear CTA. Your callback number said once (slowly) at the end. Sound confident, not apologetic.

Design a CRM follow-up automation for [HubSpot/Salesforce/Pipedrive] for the [proposal/stalled deal] stage.
Trigger: deal enters stage. Sequence: [number of automated touches] over [duration].
For each automated touch: delay after trigger, channel (email/task), message template with personalisation tokens, and exit conditions (reply received / meeting booked / deal moved).
Include: how to handle replies, how to prevent over-sequencing, and when to assign a manual task.

Write a 3-touch win-back sequence for a deal that was lost [6–12 months] ago to [competitor/no decision].
What's changed: [new feature / better pricing / their contract up for renewal / market change].
Touch 1 (Month 6): "Things have changed" email. Touch 2 (Month 8): Relevant case study. Touch 3 (Month 11): Timing question (before their renewal).
Each: under 100 words. No pressure. Position us as the obvious choice when they're ready to reconsider.