AI Prompts for Content Marketing

Write a 6-month content strategy for [brand] in the [niche] space.
Business goal: [goal]. Audience: [persona]. Channels: [channels].
Include: content pillars (3–4), content mix by format, publishing cadence, distribution plan, repurposing workflow, and KPIs with monthly targets.

Build a 30-day editorial calendar for [brand].
Channels: [blog + social + email]. Content goal: [SEO/thought leadership/lead gen].
Output as a table: Date | Channel | Content type | Topic | Angle/hook | Target keyword | CTA.
Cluster 4 content pieces per week around one core topic.

Create a repurposing plan for the following piece of content:
Original: [content title + format]. Key ideas: [3 ideas].
Repurpose into: 5 LinkedIn posts, 1 Twitter thread, 3 short video scripts (60s each), 1 email newsletter section, 2 Instagram carousels, and 1 podcast episode outline. Show which part of the original feeds each repurposed piece.

Create a comprehensive pillar page outline for the topic: "[topic]".
Primary keyword: [keyword]. Target word count: [2500–4000 words].
Include: H1, meta description (155 chars), 8–10 H2 sections with H3 sub-points, internal linking opportunities (5 cluster topics), FAQ section (5 questions), and CTA placement recommendations.

Write a 600-word thought leadership article for [executive name/brand] on the topic: [topic].
Publication: [LinkedIn/industry blog/company blog]. Audience: [audience].
Include a provocative thesis, 3 supporting arguments with real-world evidence, 1 counter-argument addressed, and a memorable closing insight. No generic advice.

Create a podcast episode outline for "[episode title]" on the [podcast name] show.
Episode type: [solo/interview/panel]. Duration: [X minutes]. Guest (if any): [guest + title].
Include: intro hook, episode thesis, 5 talking points with sub-questions, a memorable story moment, sponsor read placement, and outro CTA.

Write a [2-minute] explainer video script for [product/concept].
Audience: [audience]. Goal: [awareness/conversion/education].
Script format: hook → problem → agitate → solution intro → how it works (3 steps) → social proof → CTA.
Include VO notes and suggested animation/visual cues in [brackets].

Write a full content brief for an article on: "[topic]".
Target keyword: [keyword]. Search intent: [informational/commercial/navigational]. Target word count: [words].
Include: H1 options (3), meta description, audience pain points, required sections, competitor URLs to beat ([URLs]), internal links to include, and tone/voice guidelines.

Write a case study for [customer name (placeholder)] using [product/service].
Industry: [industry]. Challenge: [challenge]. Solution: [solution]. Results: [results].
Sections: executive summary (100 words), challenge, solution, results (with 3 quantified metrics), customer quote, and "about the customer" sidebar. Length: 600 words.

Create a content audit framework for [brand]'s existing content library.
Content types to audit: [blog, video, landing pages, etc.].
Evaluation criteria: traffic, backlinks, conversion rate, content quality score, freshness, keyword ranking.
Output: audit spreadsheet column headers, scoring rubric (1–5 for each criterion), action categories (Keep/Update/Consolidate/Delete), and priority matrix.

Create a white paper outline for [brand] on the topic: "[title]".
Audience: [C-suite/practitioners/policy makers]. Goal: [lead gen/thought leadership/sales enablement].
Sections: executive summary, problem definition, market data (placeholders), 3 solution frameworks, case study, recommendations, and conclusion. Estimated length: 3,000 words.

Write a 2-week promotion plan for the newly published content: "[content title]".
Channels: [owned + earned + paid]. Budget: [budget].
Day-by-day actions: day 1–3 (launch burst), days 4–7 (amplification), days 8–14 (long-tail distribution). Include: email blast, social posts (with captions), outreach targets (5 types), and paid boost recommendation.

Write the copy for an infographic about [topic] for [brand].
Audience: [audience]. Key message: [message].
Sections: title (8 words max), intro stat, 5 data points with labels, 3 supporting facts, conclusion insight, and source line. Each text block: under 20 words. Note which sections need icons/illustrations.

Design a content marketing metrics dashboard for [brand] for Q[quarter].
Content goal: [goal].
Select 8–10 KPIs across: awareness (reach, impressions), engagement (time-on-page, shares), conversion (leads, MQLs), and retention (return visitors, email opens). For each KPI: current baseline, target, data source, and reporting frequency.

Plan a UGC campaign for [brand] to generate customer content around [theme/product].
Platform: [platform]. Hashtag: [hashtag]. Incentive: [reward].
Include: campaign brief, submission guidelines, selection criteria, 5 seed posts to launch the campaign, legal notice for rights usage, and a re-sharing schedule.

Create a content balance plan for [brand] mixing evergreen and trending content.
Niche: [niche]. Publishing frequency: [frequency].
Recommend: ratio of evergreen to trending (with justification), how to identify trending topics in this niche (3 methods), how to make trending content have a longer shelf life, and 5 evergreen topic ideas that will still rank in 3 years.

Analyse the following content performance data and provide recommendations:
Top performer: [content + metrics]. Underperformer: [content + metrics]. Average: [benchmark].
Output: what the top performer did right (3 factors), why the underperformer failed (3 hypotheses), and 5 data-driven decisions for next quarter's content plan.

Write a brand origin story post for [brand] suitable for [blog/LinkedIn/About page].
Founder: [name]. Triggering moment: [event]. What changed: [transformation].
Structure: world before → call to action → struggle → breakthrough → mission today. 400 words. Emotional, honest, no corporate language.

Write a content partnership proposal from [brand A] to [brand B] for a co-created content series on [topic].
Format: [podcast/blog series/webinar/video]. Mutual benefit: [audience overlap].
Include: value for each party, content concept (3 episodes/pieces), production responsibility split, cross-promotion plan, and success metrics.

Write a localisation brief for adapting [content piece] for the [country/region] market.
Original language: [language]. Target language/culture: [language/culture].
Include: cultural sensitivities to check, idioms/phrases to avoid, local examples to substitute, regulatory claims to verify, local social proof to add, and an approvals checklist.

Write a content ROI report summary for [brand] covering [period].
Investment: [time + budget]. Revenue influenced: [amount]. Leads generated: [n]. Top-performing piece: [title + metrics].
Calculate: cost per lead, revenue per piece, and organic traffic value. Recommend whether to increase, maintain, or shift content investment.