AI Prompts for Proposals

Write the executive summary section for a sales proposal for [company].
Prospect: [prospect name + company]. Their pain: [pain]. Our solution: [solution]. Investment: [price].
Lead with their goal, not our company. 3 paragraphs: their situation + desired outcome, our proposed solution + why it fits, the business case (ROI / risk of not acting). Under 250 words. Decision-maker reads this first.

Create a full sales proposal structure for [product/service] priced at [price].
Prospect: [company + industry]. Pain: [pain]. Decision-maker: [title].
Sections: executive summary, their situation (show you listened), proposed solution (tailored, not generic), implementation plan (phases + timeline), investment + ROI, social proof (relevant case study), FAQs (3), terms summary, and next steps / signature block. Total target length: [pages].

Build a ROI business case for [product] for a prospect at a [company size] company in [industry].
Their problem: [problem]. Our claim: [what we deliver].
Calculate: current cost of the problem (time × people × rate), revenue impact (if applicable), cost of our solution, net ROI over 12 months, payback period, and 3-year total value. Build it as a simple input-output model they can adapt with their own numbers.

Write a proposal cover letter from [rep name] at [company] to [prospect name] at [prospect company].
Meeting held: [date]. Key pain discussed: [pain]. Proposed solution: [solution].
Attention: open with their goal (not "Thank you for meeting with us"). Interest: confirm you understood their situation. Desire: one line on the transformation we're proposing. Action: what they should do next + by when. Under 150 words.

Help me tailor our standard proposal to the specific situation of [prospect company].
Standard proposal sections: [list sections]. Discovery findings: [key pains and goals from the call].
For each proposal section: what specific language to change to reference their situation, which of our case studies best matches, which product features to emphasise (and which to downplay), and what objections to pre-empt in the proposal based on what they said.

Write a "why us" section for a sales proposal where the prospect is also evaluating [competitor].
Our differentiators: [differentiators]. Their known selection criteria: [criteria].
Do not name the competitor by name. Write: a feature/capability comparison table (our columns are stronger), a 150-word narrative on our unique approach, 2 reasons why our approach specifically fits their stated goals, and a customer proof point that maps to their situation.

Write a script for presenting pricing in a proposal review call for [product] priced at [price].
Investment period: [12/24/36 months]. ROI timeline: [months to ROI].
Never present price first. Script: recap their pain and cost → introduce the investment as the solution → frame with the ROI → present the price → silence (don't fill it). Include: how to handle "that's more than we expected" and "we need a discount."

Write a follow-up email after sending a proposal to [prospect] at [company].
Proposal sent: [date]. No response after [n days].
3 variants: Day 3 (did they receive it + offer a walkthrough), Day 7 (add a new relevant piece of value), Day 14 (decision timeline check-in + urgency if there is one). Each under 80 words. Never sound desperate — sound helpful and assumptive.

Write responses to these proposal-stage objections for [product]:
1. "Your price is too high vs [competitor]." 2. "We need to think about it." 3. "Can we start with a pilot first?" 4. "We're going to pause until next quarter." 5. "The economic buyer wants a discount."
For each: a 3-step response (acknowledge + reframe + redirect) under 100 words. Maintain deal momentum without being pushy.

Write a 3-option proposal structure for [product] using good/better/best packaging.
Option 1 (Good): [base scope + price]. Option 2 (Better): [expanded scope + price]. Option 3 (Best): [full scope + price].
For each option: name, included features (6 bullets), "best for" description, price, and what's excluded. Design it so Option 2 is the anchor — it should look like the obvious choice.

Write the risk mitigation section for a sales proposal for [product].
Prospect's stated concern: [concern]. Other likely concerns: [concerns].
For each risk: name the risk honestly (don't pretend it doesn't exist), describe our mitigation (what we do to reduce it), evidence we've handled this before (case study or guarantee), and the contractual protection we offer. Builds trust by showing we've thought about their downside.

Write a proposal one-pager designed for the legal and procurement team reviewing [product].
Legal/procurement priorities: compliance, liability, SLA, data handling, termination rights.
Include: vendor overview (3 sentences), security certifications ([SOC2/ISO/GDPR]), SLA commitments (uptime + support response), data handling summary (where data lives + retention), liability cap, termination clause summary, and key contacts. Under 500 words. Clear, factual, no sales language.

Write the technical section of a sales proposal for [product] targeting a [CTO/architect/engineering manager].
Key technical requirements they mentioned: [requirements].
Cover: architecture overview (how the product works), integration approach (API / native connectors / webhooks), security model (auth, encryption, access controls), uptime SLA and incident history, data handling (storage, processing, exports), and implementation timeline with technical milestones.

Write a 30-minute proposal presentation script for [product] with the full buying committee: [roles present].
Minutes 0–5: Recap their situation (show you listened). Minutes 5–15: Walk through the proposed solution (tailor to each persona). Minutes 15–22: Investment and ROI. Minutes 22–28: Address pre-empted objections. Minutes 28–30: Close for a decision or specific next step.
Include guidance on reading the room and adjusting pace.

I have a standard proposal template. Show me exactly what to customise for this specific prospect.
Template sections: [section list]. Prospect name: [company]. Discovery notes: [pains, goals, metrics, stakeholders, timeline].
For each section: keep as-is / customise / replace — with specific instructions on what to change and what language to use based on the discovery notes. Flag any template language that could hurt credibility with this particular prospect.

Analyse this lost deal to improve future proposals.
Proposal sent to: [company]. Decision: lost to [competitor / no decision]. Reason given: [stated reason]. Deal size: [ACV].
Diagnose: was the real reason different from the stated one, what could we have done differently in the proposal, what was the likely real objection, and what should we change in our proposal template or sales process for deals with similar profiles?

Write the success metrics section for a proposal for [product] for [prospect company].
Their stated goals: [goals]. Our product's KPIs: [KPIs].
Define: 3–5 measurable success criteria (specific metrics with targets and timeframes), how we'll measure them together (reporting cadence + tool), what triggers a QBR or account review, and a "definition of success at 90 days" that both parties agree to before signing.

Write a renewal or expansion proposal for existing customer [company] currently on [plan].
Value delivered to date: [metrics + achievements]. Expansion opportunity: [upsell/cross-sell/seats]. Renewal price change: [if any].
Structure: value delivered (quantified), what's changed in their situation (new needs), proposed expansion and why now, investment + ROI of the expansion, and renewal terms. Lead with their success, not our ask.

Write 3 customer proof blocks to include in a proposal for [product] targeting [industry].
Format for each: 1-line headline (result achieved), 60-word case study paragraph (situation → solution → result), customer quote (placeholder with role/company), and a "similar to your situation because..." one-liner that connects it to this specific prospect.
Proof should feel selected, not generic — show you matched it to their use case.

Prepare me for a proposal negotiation with [company].
Our position: price [price], terms [terms]. Their likely pushback: [discount/extended trial/payment terms/scope reduction].
Define: our BATNA, our walk-away point, the 3 concessions we can make (in order of preference), what we want in return for each concession, how to say no to a discount without losing the deal, and how to use urgency legitimately without manufacturing false scarcity.