Content Writing
6 Frameworks · 10 Templates
AI Prompts for Content Writers
Structured prompt templates for blog posts, newsletters, social content, SEO outlines, and repurposing. Built on communication and storytelling frameworks.
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20 prompts per topic — framework-tagged and copy-paste ready.
Copy-Paste Prompt Templates
TRACE
Blog Post
Full Blog Post Brief for AI
Write a 1,200-word blog post using the TRACE framework. Task: Write an in-depth, SEO-optimised blog post on [topic]. Requirements: Include H2 subheadings, a compelling introduction that hooks the reader within 2 sentences, actionable takeaways in each section, and a conclusion with a CTA. Audience: [describe audience, e.g. 'early-career marketers who know the basics but struggle with strategy'] Context: The post will be published on [blog/company name]. Competitors rank for this topic but their posts are generic — this one should be more specific and practical. Examples: Similar in tone to [e.g. HubSpot, First Round Capital, or a writer you admire]. Provide: title (3 options), meta description (155 chars), full post with headings.
CRISP
Tone/Voice
Write in a Specific Brand Voice
Write the following content in a specific brand voice using the CRISP framework. Context: [what the piece is — e.g. 'a weekly newsletter for indie founders'] Role: You are a [e.g. 'sharp, opinionated tech writer who has shipped 3 products'] Intent: To [e.g. 'teach one actionable insight per issue without being preachy'] Style: [e.g. 'conversational, uses em dashes and parentheses, short punchy sentences, never uses the word 'leverage''] Parameters: [e.g. '400–500 words, end with a single reflection question, no bullet points'] Content to write: [paste your topic or rough notes here]
PREP
Opinion Piece
Structured Opinion / Thought Leadership Post
Write a thought leadership piece using the PREP framework. Point: State a clear, specific, and potentially controversial position on [topic]. Not a hedged opinion — take a real stance. Reason: Give the primary reason this is true. Back it with logic or evidence. Example: Provide a concrete real-world example that proves the point. Point (restated): Bring the argument home with a punchy restatement. Format: LinkedIn article or blog post. 350–500 words. The opening line must work as a standalone hook for social sharing.
APE
SEO
SEO Blog Post Outline
Create a detailed SEO blog post outline using the APE framework. Action: Create a complete, SEO-optimised outline for a post targeting the keyword '[target keyword]'. Purpose: To rank on page 1 for '[keyword]' while genuinely answering what the searcher wants to know — not padding for length. Expectation: - Title (3 H1 options with keyword) - Meta description (155 chars) - Introduction approach (hook angle) - 5–7 H2 sections with 2–3 bullet points per section showing what to cover - Internal linking suggestions - FAQ section (3 questions from 'People Also Ask') - Word count recommendation Search intent for this keyword: [informational/commercial/navigational]
ERA
Newsletter
Weekly Email Newsletter Issue
Write a weekly newsletter issue using the ERA framework. Execution: Write a newsletter on [this week's topic/story]. Lead with the most interesting angle, not a summary. Results: What should the reader walk away knowing or being able to do that they couldn't before reading? Audience: [describe subscribers — who they are, what they care about, why they subscribed] Format: - Subject line (3 options) - Preview text (90 chars) - Opening hook (2 sentences max) - Main section (250–350 words) - One takeaway or action item - Closing sign-off in brand voice Tone: [e.g. warm + expert / irreverent + practical / calm + authoritative]
CLEAR
Editing
Edit and Improve Existing Content
Edit the following draft using the CLEAR framework to make it significantly better. Clarity: Identify and rewrite any sentence that requires re-reading to understand. Language: Remove jargon, passive voice, and filler words (very, just, really, in order to). Examples: Flag any claims that need a supporting example and add one where possible. Audience: Adjust tone and vocabulary so it matches [audience description]. Requirements: The final version should be approximately [word count], include [specific elements if any], and end with [desired call to action or closing]. Here is the draft: [PASTE YOUR DRAFT HERE]
TRACE
Social
Twitter/X Thread That Gets Shared
Write a Twitter/X thread using the TRACE framework. Task: Write a thread on [topic] that gets saves and retweets. Requirements: 8–10 tweets. Tweet 1 must be a hook that makes someone stop scrolling. Each tweet should be a standalone idea. Thread must end with an engagement CTA. Audience: [describe your Twitter audience and what they follow you for] Context: [your niche/angle — e.g. 'bootstrapped SaaS founder', 'content strategist', 'developer turned PM'] Examples: Style similar to [@handle you admire] but original in content. Also write: an alternate hook tweet (in case the first doesn't perform) and a note on the best time to post for this audience.
APE
Repurposing
Repurpose a Blog Post Into Multiple Formats
Repurpose the following content into multiple formats using the APE framework. Action: Take the blog post below and repurpose it into 5 different content formats. Purpose: Maximise reach from a single piece of original research/writing across different channels without it feeling like copy-paste. Expectation: Produce all 5 formats: 1. LinkedIn post (200 words, first-person, conversational) 2. Twitter/X thread (6 tweets) 3. Short-form video script (60 seconds, hook + 3 points + CTA) 4. Email newsletter snippet (150 words, personal tone) 5. Instagram carousel concept (slide-by-slide outline) Original blog post: [PASTE POST HERE]
CRISP
Storytelling
Personal Story / Origin Narrative
Write an origin story / personal narrative using the CRISP framework. Context: [The situation or moment the story begins — setting, stakes, what was at risk] Role: You are telling this story as [who you are — profession, background, perspective] Intent: The story should make the reader feel [emotion] and understand [lesson/message] Style: [e.g. 'vulnerable and honest, uses specific sensory detail, avoids inspirational-poster language'] Parameters: [300–500 words, present tense where possible, end on action not reflection] Key moments to include: - The problem or turning point: [describe] - The lowest moment: [describe] - The resolution: [describe]
PREP
Review
Product / Book / Tool Review
Write a [product/book/tool] review using the PREP framework. Point: State your overall verdict clearly in the opening — don't make the reader wait. Reason: Give the 2–3 main reasons that lead to your verdict. Be specific, not generic. Example: For each reason, give a concrete example from actual use (feature, quote, scenario). Point (restated): Close with a clear recommendation — who should and shouldn't buy/read/use it. Product/book/tool: [name] My experience: [briefly describe how you used it and for how long] Audience for the review: [who will read this] Format: 400–600 words. No score/stars needed — make the recommendation clear through the writing.
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