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AI Prompts for SEO Writing

20 framework-tagged, copy-paste templates for Content Writers — SEO Writing.
Works with ChatGPT, Claude, and Gemini.

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20 Prompts — SEO Writing

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Keyword Research Brief
Zero-Shot

Create a keyword research brief for the topic cluster: "[topic]" for a [niche] website.
Deliver: primary keyword (high volume, medium difficulty), 5 secondary keywords, 8 long-tail variations, 3 question-based keywords (for featured snippets), semantic LSI keywords (10), and 3 competitor URLs ranking for the primary keyword. Tool used for verification: [Ahrefs/SEMrush/free tools].

SEO Title Tags
Zero-Shot

Write 5 SEO title tag options for a page targeting the keyword: "[keyword]".
Page type: [blog post/landing page/product page]. Brand: [brand name].
Rules: 55–60 characters, keyword in first 3 words, include a power word or number, no keyword stuffing. Include 2025 or relevant year where appropriate. Rank by predicted CTR with rationale.

Meta Description Pack
Zero-Shot

Write meta descriptions for these 5 pages:
1. Homepage — brand: [brand]. 2. Blog post: "[title]". 3. Service page: "[service]". 4. Product page: "[product]". 5. About page.
Each: 150–160 chars, primary keyword, value proposition, soft CTA, no duplicate phrasing. Provide 2 variants for each.

On-Page SEO Audit
MECE

Audit the on-page SEO of the following page:
URL: [URL]. Target keyword: [keyword]. Current ranking: [position].
Check: title tag, meta description, H1/H2/H3 structure, keyword density and placement, internal links, image alt text, page speed notes, schema markup opportunities, content gaps vs top 3 competitors, and featured snippet eligibility. Score each element 1–5 with fix recommendations.

SEO Content Brief
TRACE

Write a full SEO content brief for the keyword: "[keyword]" (monthly volume: [volume], difficulty: [difficulty]).
Include: search intent, ideal content format, recommended word count, H2 structure, questions to answer (PAA boxes), stats to include, internal links to add, external authority sources to cite, CTA recommendation, and estimated time to rank.

Schema Markup Guide
Zero-Shot

Write the schema markup implementation guide for a [niche] website.
Page types: homepage, blog post, FAQ page, product page, review page.
For each: recommended schema type (JSON-LD format), required vs optional fields, example code snippet with placeholder values, and how it helps in Google Search (rich result type it enables).

Internal Linking Strategy
Zero-Shot

Design an internal linking strategy for a website in the [niche] with these content types: [content types].
Current site structure: [describe]. Primary revenue pages: [pages].
Deliver: hub-and-spoke model description, rules for anchor text (exact/partial/generic ratio), priority pages to strengthen with links, orphan page identification method, and a monthly internal linking audit checklist.

Featured Snippet Optimisation
Zero-Shot

Optimise the following content section to win the featured snippet for: "[keyword]".
Current content: [paste section]. Snippet type currently showing: [paragraph/list/table].
Rewrite the section to directly answer the query in the first sentence (under 50 words), followed by supporting detail. Format as a [definition/numbered list/comparison table] to match the snippet type Google prefers for this query.

Local SEO Content
Zero-Shot

Write a locally-optimised service page for [business type] in [city/region].
Primary keyword: "[service] in [city]". Secondary: "[service] near me]".
Sections: H1 with geo + service, intro (100 words, keyword in first sentence), service description (150 words), local proof (landmarks, neighborhoods, service area), FAQ (4 local-intent questions), and a map embed suggestion. 500 words total.

E-E-A-T Content Improvement
Zero-Shot

Evaluate the following content for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals and improve it:
[paste content section]
Add: first-person experience signals, specific credentials or methodology mentions, external authoritative citations (with placeholder URLs), updated statistics (with source notes), and a clear author bio recommendation. Return the revised section with E-E-A-T additions highlighted.

Competitor Content Gap Analysis
Zero-Shot

Identify content gaps for [website] vs competitors: [competitor 1] and [competitor 2].
Your top 5 ranking pages: [list]. Their top 5: [list].
Find: topics they rank for that you don't, keyword clusters you're missing, content formats they use that you don't, and backlink-worthy content ideas. Output a prioritised list of 10 content opportunities with estimated traffic potential.

Long-Tail Keyword Content Plan
Zero-Shot

Create a content plan targeting long-tail keywords for [niche].
Seed keyword: [keyword]. Goal: capture low-competition, high-intent traffic.
Generate 15 long-tail keyword ideas, cluster them into 5 content pieces (3 keywords per piece), write a title and 50-word brief for each piece, and estimate the combined monthly traffic if they reach page 1. Prioritise by conversion intent (commercial > informational).

Content Refresh for Rankings
Zero-Shot

Create a content refresh plan for a blog post currently ranking [position] for "[keyword]".
Current content: [brief description or URL]. Top-ranking competitor: [competitor URL].
Identify: what they cover that you don't (5 gaps), outdated stats to replace, thin sections to expand, new H2s to add, internal links to add, and whether the title tag and meta need updating. Provide a rewrite plan with effort estimate.

Programmatic SEO Template
Zero-Shot

Design a programmatic SEO page template for [website] targeting the pattern: "[variable 1] + [variable 2]" (e.g., "best restaurants in [city]").
Dataset: [describe data source]. Number of pages to generate: [n].
Template includes: title tag formula, H1 formula, intro paragraph template (with dynamic variable injection points), structured data schema, unique content blocks to add manually vs dynamically, and duplicate content risk mitigation.

Technical SEO Checklist
MECE

Create a technical SEO audit checklist for a [website type] on [CMS: WordPress/custom].
Site size: [pages].
Checklist categories: Crawlability (8 items), Indexation (6 items), Page speed (8 items), Mobile optimisation (5 items), Structured data (5 items), Security (3 items), Core Web Vitals (4 items). For each item: what to check, tool to use, and how to fix the most common issue.

SEO Reporting Dashboard
Zero-Shot

Design an SEO reporting dashboard for [client/brand].
Reporting frequency: [monthly]. KPIs to track: [organic traffic, rankings, backlinks, CTR, conversions].
Dashboard layout: executive summary (3 key numbers), ranking movement chart (top 20 keywords), traffic trend, top-performing pages, backlink velocity, technical health score, and month-over-month narrative summary template (200 words). Tool stack: [GSC + GA4 + Ahrefs/SEMrush].

Link Building Outreach Email
Zero-Shot

Write a link building outreach email from [website] to [target website type].
Outreach type: [guest post/broken link/resource page/digital PR]. Target page: [target URL].
Subject under 7 words. Body under 150 words: personalised opener (reference specific content), clear pitch, benefit to them (why their readers benefit), low-friction ask. 3 subject line variants included. No templates that look like templates.

SEO Strategy for New Site
PREP

Write a 6-month SEO strategy for a new website in the [niche] launching with zero domain authority.
Goal: reach [monthly organic visits] by month 6.
Month 1–2: Technical foundation + keyword research. Month 3–4: Content creation (priority posts). Month 5–6: Link building + CRO. For each phase: specific tasks, expected milestones, tools needed, and how to measure success.

Google Business Profile Optimisation
Zero-Shot

Write optimised Google Business Profile content for [business name], a [business type] in [location].
Primary category: [category]. Services: [services].
Deliver: business description (750 chars, keyword-rich), 5 service descriptions (200 chars each), 5 Google post templates (event/offer/update), 3 FAQ answer pairs, and a review response template (positive + negative). Include local keyword placement guidance.

Core Web Vitals Improvement Brief
Zero-Shot

Write an improvement brief for fixing Core Web Vitals issues on [website URL].
Current scores: LCP [score], FID/INP [score], CLS [score]. Device: [mobile/desktop].
For each failing metric: plain-English explanation of what it measures, the likely cause on this site, step-by-step technical fix, expected improvement, and the developer brief to hand off (non-technical explanation + technical spec).

How to use these prompts
  • Replace [placeholders in brackets] with your specific details before sending.
  • Add context about your audience, tone, or format to get more tailored results.
  • Chain prompts — use one output as input to the next for complex tasks.
  • Works with ChatGPT, Claude, Gemini, and other LLMs.
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