Marketing
8 Frameworks · 10 Templates
AI Prompts for Marketing
Framework-based prompt templates for copywriting, campaigns, social media, and brand strategy. Copy-paste ready for ChatGPT, Claude, or any AI tool.
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20 prompts per topic — framework-tagged and copy-paste ready.
Copy-Paste Prompt Templates
AIDA
Ad Copy
Facebook/Instagram Ad for a Product
Write a Facebook ad using the AIDA framework for [product name]. Attention: Open with a scroll-stopping hook that speaks directly to [target audience]'s biggest frustration with [problem]. Interest: Explain why this matters and what makes [product] different. Desire: Paint a vivid picture of life after using [product] — specific outcomes, not features. Action: One clear CTA with low friction. No more than 3 sentences each section. Tone: [conversational/professional/bold]. Max 150 words total.
PAS
Email
Cold Email That Gets Replies
Write a cold outreach email using the PAS framework. Problem: Name the specific pain point [target persona, e.g. 'SaaS founders with high churn'] face with [issue]. Agitate: Make the cost of inaction real — lost revenue, wasted time, missed opportunity. Solution: Introduce [your offer/product] in one sentence as the fix. Add a single, easy call to action. Subject line: Write 3 options. Email body: max 120 words. No fluff, no buzzwords.
BAB
Landing Page
Hero Section Copy (Before/After/Bridge)
Write landing page hero copy using the BAB framework for [product/service]. Before: Describe the painful status quo of [target audience] in 1–2 sentences. Make it visceral. After: Describe the transformed state — specific, measurable outcomes they care about. Bridge: Position [product] as the path from Before to After in one compelling sentence. Also write: headline (max 10 words), subheadline (max 20 words), primary CTA button text (3–5 words).
FAB
Product
Product Description That Sells Benefits
Write a product description using the FAB framework for [product name]. For each key feature, write: • Feature: [what it is, objectively] • Advantage: [how it performs better than the alternative] • Benefit: [the real-world outcome the customer experiences] Do this for the top 3 features. Then write a 2-sentence summary paragraph that leads with the biggest benefit. Tone: [e.g. professional, casual, luxury].
AIDA
Email
Promotional Email Campaign
Write a promotional email using the AIDA framework for [campaign: e.g. Black Friday sale / product launch / webinar]. Target audience: [describe them] Offer: [what you're promoting, discount, deadline] Attention: Subject line (write 3 options) + preview text. Interest: Opening paragraph that connects to a pain point or desire. Desire: 2–3 bullet points making the offer irresistible. Include specifics. Action: CTA paragraph + button text. Max 200 words for the body. Add urgency where natural.
STEPPS
Social
Viral Social Media Campaign Concept
Design a viral social media campaign concept using Jonah Berger's STEPPS framework for [brand/product]. Social Currency: How does sharing this make people look good? Triggers: What everyday cue will remind people of this? Emotion: What emotion (awe, amusement, anger, anxiety) does it tap into? Public: How is the behaviour visible and imitable? Practical Value: What useful information can people share? Stories: What narrative carries the message? Deliver: Campaign name, core mechanic, 2 sample posts (LinkedIn + Instagram), hashtag.
BAB
Case Study
Customer Case Study / Testimonial
Write a customer case study using the BAB framework. Customer: [company/person name and description] Before: Their situation before using [product] — specific pain, metrics where possible (e.g. 'losing 5 hours/week', '30% churn'). After: Measurable results achieved after using [product] — numbers, timelines. Bridge: How [product] specifically caused the transformation. Also write: a pull-quote (1 sentence the customer might say), a title for the case study, and a 50-word summary for use as a testimonial blurb.
ACCA
Content
Educational Content Marketing Post
Write a LinkedIn article / blog introduction using the ACCA framework to market [product/service] through education. Awareness: Open by surfacing a problem [target audience] has but may not fully recognise yet. Comprehension: Explain why it happens and what's really at stake — build understanding. Conviction: Present evidence, data, or a mini case study that creates belief in the solution. Action: End with a natural CTA that leads toward [product] without being pushy. Tone: thought-leadership, authoritative but approachable. 300–400 words.
PAS
Social
LinkedIn Post That Generates Leads
Write a LinkedIn post using the PAS framework targeting [audience, e.g. 'marketing managers at B2B SaaS companies']. Problem: Lead with a specific, relatable problem in 1–2 sentences. No fluff. Agitate: Intensify it — what does it cost them? Make it real. Solution: Introduce your solution/offer in 1–2 sentences. End with a question or CTA that invites engagement. Formatting: Use line breaks for readability. Max 200 words. Include a hook in the first line (before 'see more' cutoff).
4PS
Strategy
Go-to-Market Strategy for a New Product
Create a go-to-market strategy using the 4Ps marketing mix for [product name]. Product: What it is, key differentiators, and which customer jobs it solves. Price: Recommended pricing strategy (premium/freemium/subscription/one-time) with rationale. Include comparison to alternatives. Place: Distribution channels — where it will be sold and why. Promotion: Top 3 marketing channels for launch, key message for each. Also recommend: launch sequence (what to do first, second, third), and one underused marketing tactic for this product type.
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AIDA
Attention · Interest · Desire · Action
PAS
Problem · Agitate · Solution
BAB
Before · After · Bridge
FAB
Features · Advantages · Benefits
4PS
Product · Price · Place · Promotion
STEPPS
Social Currency · Triggers · Emotion · Public · Practical Value · Stories
ACCA
Awareness · Comprehension · Conviction · Action
ACC
Awareness · Approach · Competence