Marketing 8 Frameworks · 10 Templates

AI Prompts for Marketing

Framework-based prompt templates for copywriting, campaigns, social media, and brand strategy. Copy-paste ready for ChatGPT, Claude, or any AI tool.

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20 prompts per topic — framework-tagged and copy-paste ready.

Copy-Paste Prompt Templates

AIDA Ad Copy Facebook/Instagram Ad for a Product
Write a Facebook ad using the AIDA framework for [product name].

Attention: Open with a scroll-stopping hook that speaks directly to [target audience]'s biggest frustration with [problem].
Interest: Explain why this matters and what makes [product] different.
Desire: Paint a vivid picture of life after using [product] — specific outcomes, not features.
Action: One clear CTA with low friction. No more than 3 sentences each section.

Tone: [conversational/professional/bold]. Max 150 words total.
AIDA guide →
PAS Email Cold Email That Gets Replies
Write a cold outreach email using the PAS framework.

Problem: Name the specific pain point [target persona, e.g. 'SaaS founders with high churn'] face with [issue].
Agitate: Make the cost of inaction real — lost revenue, wasted time, missed opportunity.
Solution: Introduce [your offer/product] in one sentence as the fix. Add a single, easy call to action.

Subject line: Write 3 options. Email body: max 120 words. No fluff, no buzzwords.
PAS guide →
BAB Landing Page Hero Section Copy (Before/After/Bridge)
Write landing page hero copy using the BAB framework for [product/service].

Before: Describe the painful status quo of [target audience] in 1–2 sentences. Make it visceral.
After: Describe the transformed state — specific, measurable outcomes they care about.
Bridge: Position [product] as the path from Before to After in one compelling sentence.

Also write: headline (max 10 words), subheadline (max 20 words), primary CTA button text (3–5 words).
BAB guide →
FAB Product Product Description That Sells Benefits
Write a product description using the FAB framework for [product name].

For each key feature, write:
• Feature: [what it is, objectively]
• Advantage: [how it performs better than the alternative]
• Benefit: [the real-world outcome the customer experiences]

Do this for the top 3 features. Then write a 2-sentence summary paragraph that leads with the biggest benefit. Tone: [e.g. professional, casual, luxury].
FAB guide →
AIDA Email Promotional Email Campaign
Write a promotional email using the AIDA framework for [campaign: e.g. Black Friday sale / product launch / webinar].

Target audience: [describe them]
Offer: [what you're promoting, discount, deadline]

Attention: Subject line (write 3 options) + preview text.
Interest: Opening paragraph that connects to a pain point or desire.
Desire: 2–3 bullet points making the offer irresistible. Include specifics.
Action: CTA paragraph + button text.

Max 200 words for the body. Add urgency where natural.
AIDA guide →
STEPPS Social Viral Social Media Campaign Concept
Design a viral social media campaign concept using Jonah Berger's STEPPS framework for [brand/product].

Social Currency: How does sharing this make people look good?
Triggers: What everyday cue will remind people of this?
Emotion: What emotion (awe, amusement, anger, anxiety) does it tap into?
Public: How is the behaviour visible and imitable?
Practical Value: What useful information can people share?
Stories: What narrative carries the message?

Deliver: Campaign name, core mechanic, 2 sample posts (LinkedIn + Instagram), hashtag.
STEPPS guide →
BAB Case Study Customer Case Study / Testimonial
Write a customer case study using the BAB framework.

Customer: [company/person name and description]
Before: Their situation before using [product] — specific pain, metrics where possible (e.g. 'losing 5 hours/week', '30% churn').
After: Measurable results achieved after using [product] — numbers, timelines.
Bridge: How [product] specifically caused the transformation.

Also write: a pull-quote (1 sentence the customer might say), a title for the case study, and a 50-word summary for use as a testimonial blurb.
BAB guide →
ACCA Content Educational Content Marketing Post
Write a LinkedIn article / blog introduction using the ACCA framework to market [product/service] through education.

Awareness: Open by surfacing a problem [target audience] has but may not fully recognise yet.
Comprehension: Explain why it happens and what's really at stake — build understanding.
Conviction: Present evidence, data, or a mini case study that creates belief in the solution.
Action: End with a natural CTA that leads toward [product] without being pushy.

Tone: thought-leadership, authoritative but approachable. 300–400 words.
ACCA guide →
PAS Social LinkedIn Post That Generates Leads
Write a LinkedIn post using the PAS framework targeting [audience, e.g. 'marketing managers at B2B SaaS companies'].

Problem: Lead with a specific, relatable problem in 1–2 sentences. No fluff.
Agitate: Intensify it — what does it cost them? Make it real.
Solution: Introduce your solution/offer in 1–2 sentences. End with a question or CTA that invites engagement.

Formatting: Use line breaks for readability. Max 200 words. Include a hook in the first line (before 'see more' cutoff).
PAS guide →
4PS Strategy Go-to-Market Strategy for a New Product
Create a go-to-market strategy using the 4Ps marketing mix for [product name].

Product: What it is, key differentiators, and which customer jobs it solves.
Price: Recommended pricing strategy (premium/freemium/subscription/one-time) with rationale. Include comparison to alternatives.
Place: Distribution channels — where it will be sold and why.
Promotion: Top 3 marketing channels for launch, key message for each.

Also recommend: launch sequence (what to do first, second, third), and one underused marketing tactic for this product type.
4PS guide →

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