AI Prompts for Sales

Write a cold outreach email using the PAS framework. Short enough to read in 20 seconds.

Problem: Identify the specific, painful problem [your ideal customer, e.g. 'VP of Sales at mid-market SaaS'] faces with [area, e.g. 'sales rep ramp time'].
Agitate: In 1–2 sentences, make the cost of this problem visceral — lost revenue, missed quota, turnover.
Solution: Introduce [your product/service] as the fix in 1 sentence. End with a single, low-commitment CTA.

Additional constraints:
- Subject line: 3 options, each under 7 words, no clickbait
- Body: max 100 words
- No exclamation marks
- Must feel like it was written by a human who did 5 minutes of research, not a template blast

Prospect context: [name, company, role, 1 relevant detail from LinkedIn/website]

Write a discovery call question script using the SPIN framework for selling [your product/service] to [target buyer persona].

Situation questions (2–3): Fact-finding to understand their current setup. Questions that don't annoy prospects who've been asked them 10 times already.
Problem questions (2–3): Surface dissatisfaction with the status quo. Focus on [the specific pain your product solves].
Implication questions (2–3): Expand the pain — what does this problem cost them? What happens if it continues?
Need-Payoff questions (2–3): Get the buyer to articulate the value of solving it in their own words.

Also include:
- Opening 30-second agenda-setting script
- Transition phrases between question types
- How to handle 'we're happy with our current solution'

Write a long-form sales letter using the PASTOR framework for [product/offer].

Problem: Name the #1 pain [target customer] is experiencing. Be specific — not 'struggling with productivity' but '[specific situation]'.
Amplify: Intensify the pain. What does their life look like in 12 months if nothing changes? Use emotional and financial consequences.
Story: Tell a story of someone who had this problem and found the solution. Can be a customer or a relatable persona.
Testimony: Include 2–3 credibility elements (results, credentials, social proof).
Offer: Present [product] clearly — what they get, what outcome to expect, price, guarantee.
Response: Drive action. One CTA. Create urgency with a real reason (deadline, limit, bonus).

Product/offer: [describe]
Target buyer: [describe]

Write objection handling scripts using the LIFT framework for the top 4 objections to [product/service].

For each objection, use:
Logic: Address the rational concern with data or clear reasoning.
Incentive: Remind them what they gain by moving forward.
Fear: Reframe the risk of NOT acting (gently — not manipulative).
Trust: Reinforce credibility — results, guarantees, social proof.

Handle these 4 objections:
1. 'It's too expensive / not in budget'
2. 'We need to think about it'
3. 'We're happy with our current solution'
4. [Add your most common objection]

Tone: Confident but non-pushy. Each response max 4 sentences. Include a follow-up question to re-open the conversation.

Write a product demo script using the QUEST framework for [product], targeting [persona].

Qualify: Opening that confirms you're talking to the right person. 2–3 questions to verify they have the problem your product solves.
Understand: Transition to deeper discovery. What specifically is breaking for them today?
Educate: Present [product] in the context of their specific answers — not a generic pitch. Show the 2–3 features most relevant to what they just said.
Stimulate: Help them visualise the outcome. Ask 'how would that change things for you?'
Transition: Move naturally to next steps — trial, proposal, follow-up.

Include: Natural transition lines between each stage. Total demo time: 30 minutes. Flag which parts to skip if time runs short.

Write an executive summary for a sales proposal using the FAB framework.

Prospect context: [company name, size, specific situation discussed in meetings]
Our solution: [product/service]

For each of the 3 core capabilities of [product], write:
Feature: What it is — specific, objective.
Advantage: How it differs from their current approach or alternatives.
Benefit: The direct business outcome they get (tie to the specific pain points they mentioned).

Also write:
- Opening paragraph: acknowledge their situation in their language, show you listened
- Investment section framing: frame cost as ROI, not a line item
- Next steps section: 3 clear action items with owners and dates

Max 1 page. Decision-maker audience — no jargon.

Write 3 follow-up emails using the PAS framework for a prospect who hasn't responded to initial outreach.

Context: Initial email was about [what you pitched]. Sent [X] days ago. No reply.

Email 1 (Day 3 — add value): Don't re-pitch. Share a relevant insight, stat, or resource related to their pain point.
Email 2 (Day 7 — different angle): Try a different problem angle. Maybe their current approach has a hidden cost they haven't considered.
Email 3 (Day 14 — breakup email): Polite, direct. Give them an easy out but leave the door open.

Each email:
- Subject line (2 options)
- Body: max 75 words
- No 'just following up' — every email must add value or try a fresh angle

Write a sales-ready customer case study using the SCRIBE framework.

Customer: [company name, industry, size]
Product used: [your product/service]

Situation: Context about the customer — their business and market.
Challenge: The specific problem they had before using [product]. Use their language where possible.
Response: What they did — why they chose [product] over alternatives.
Impact: Quantified results. Numbers, percentages, time saved, revenue gained.
Benefits: The broader positive effects — team confidence, competitive advantage, customer satisfaction.
Evidence: Quotes, data points, 3rd party validation.

Deliverable: 400-word case study + 1-sentence pull quote + 3-bullet 'results at a glance' for slide decks.

Write a 3-message LinkedIn outreach sequence using SPIN-influenced thinking for [product/service] targeting [persona].

Message 1 (Connection request note — 300 chars max):
Reference something specific about them. No pitch. Make it human.

Message 2 (First message after connecting — 150 words max):
Situation: Acknowledge something relevant about their role or company.
Problem: Gently surface a question about a challenge relevant to your product.

Message 3 (If no reply after 5 days — 100 words max):
Implication: A brief insight about the cost of the problem. No hard sell.
Need-Payoff: End with a question that prompts them to think about value.

Tone: Peer-to-peer. Not salesy. They should feel it was personalised to them specifically.
Company/context to reference: [paste their LinkedIn summary or recent post]

Write a 2-minute elevator pitch using the PASTOR framework for [product/service].

Problem: Open with the problem your buyer recognises immediately. Not your product — their pain.
Amplify: One sentence that makes the stakes real.
Story: 2–3 sentences. A real customer or a highly relatable scenario.
Testimony: One result or credential that establishes credibility.
Offer: What you provide and for whom — clear and specific.
Response: The ask — what you want them to do or agree to in the next 30 seconds.

Deliver as:
1. Spoken pitch script (180–200 words, natural cadence, include [pause] markers)
2. One-liner version (max 20 words — for when someone asks 'what do you do?')
3. Email version (adapt to 3-paragraph format)