AI Prompts for Ads & Paid Media

Write Google Responsive Search Ads for [product/service].
Primary keyword: [keyword]. Landing page: [page].
Provide: 15 headlines (30 chars max each) and 4 descriptions (90 chars max each). Mix: feature, benefit, social proof, urgency, and question angles. Include the keyword naturally in at least 5 headlines.

Write 3 Facebook/Instagram ad copy variants for [product].
Audience: [audience]. Objective: [conversions/traffic/awareness].
Each variant: primary text (125 chars for feed preview), headline (40 chars), description (30 chars), and CTA button choice. Angles: fear of missing out, aspiration, and social proof.

Write LinkedIn Sponsored Content ad copy for [B2B product/service].
Target: [job title + industry]. Offer: [offer/lead magnet/demo].
Introductory text (150 chars), headline (70 chars), CTA button. Also write the accompanying lead gen form headline and 3 custom questions.
Tone: professional, direct, value-first.

Write a 30-second YouTube pre-roll ad script for [brand].
Hook (0–5s): must earn the "skip" pass — pattern interrupt or bold question. Bridge (5–25s): story or problem-solution. CTA (25–30s): clear action + URL or offer.
Include: on-screen text cues, VO instructions, and a note on what happens at the 5-second skip point.

Write a 3-ad retargeting sequence for people who visited [page] but didn't convert on [product].
Ad 1 (Day 1–3): Remind + social proof. Ad 2 (Day 4–7): Overcome top objection ([objection]). Ad 3 (Day 8–14): Urgency / last chance offer.
Each ad: headline + 2-line body + CTA. Platform: [Facebook/Google/LinkedIn].

Write display ad copy for [brand] promoting [offer].
Sizes needed: 300×250 (headline + 15-word body), 728×90 (headline only), 160×600 (headline + 25-word body).
Primary message: [message]. CTA: [action]. Keep it scannable — viewers have 1–2 seconds. Include a variant for each size.

Generate a bank of 20 ad headlines for [product/service].
Target pain: [pain point]. Key benefit: [benefit].
Include 4 of each type: question-based, number-led, direct benefit, social proof, and urgency/curiosity. Max 60 chars each. Mark the 5 you'd test first and explain why.

Write 10 native advertising headlines (Taboola/Outbrain style) for content about [topic].
Destination: [article/landing page type]. Audience: [audience].
Headlines should tease without spoiling, feel editorial not advertorial, and avoid banned clickbait phrases. Max 70 chars each. Include CTR prediction rationale for your top 3.

Write a creative brief for a paid ad campaign for [product].
Platform: [platform]. Budget: [budget]. Duration: [duration].
Include: campaign objective, primary audience, key message (1 sentence), emotional hook, visual direction (3 specific concepts), copy do's and don'ts, and KPIs with targets.

Analyse this competitor ad for [brand name]:
[paste ad copy or describe it]
Evaluate: hook strength, message clarity, unique value proposition, CTA effectiveness, emotional appeal, and targeting signals. Score each 1–5. Identify: what they're doing right, what's weak, and 3 ways to write a better-performing ad targeting the same audience.

Write ad copy targeting a lookalike audience based on buyers of [product].
These prospects are similar to buyers but haven't discovered us yet. Tone: discovery-focused, not retargeting.
3 variants: before (their current state), after (life with the product), bridge (how to get there). Platform: [platform]. Each variant: headline + 2-line body + CTA.

Write a [holiday/event] paid ad campaign for [brand].
Offer: [discount/bundle/special]. Dates: [campaign window].
Deliver: 3 ad copy variants (awareness, consideration, conversion), 1 urgency variant for the final 48 hours, and a post-sale "thank you" ad for warm audiences. Platform: [platform].

Write a 15-second video ad script for [product] on [platform: Instagram/YouTube/TikTok].
Format: problem (0–4s) → product in action (4–11s) → result + CTA (11–15s).
On-screen text, VO, and visual direction included. Mobile-first: assume no sound for first 3 seconds — visuals must tell the story alone.

Write 2 A/B test variants for a [Facebook/Google] ad for [product].
Hypothesis: [what you're testing and why].
Variant A: [control approach]. Variant B: [challenger approach — change only one variable].
Define: the single variable being tested, how to measure the winner, minimum test duration, and statistical significance threshold.

Write 5 dynamic programmatic display ad copy variations for [product].
Each variation should work for a different audience segment: [segment 1], [segment 2], [segment 3], [segment 4], [segment 5].
Format: 45-char headline + 90-char description + CTA. Show how the message shifts for each segment while keeping the core offer consistent.

Rewrite the following underperforming ad copy to improve ROAS:
[existing ad copy]
Current ROAS: [X]. Target: [Y]. Likely issue: [weak hook/unclear offer/wrong audience signal].
Diagnose the problem, then provide 2 rewritten versions with specific explanations of what changed and why it should convert better.

Write top-of-funnel awareness ad copy for [brand] targeting cold audiences on [platform].
Goal: brand recall and problem awareness, not direct conversion.
3 ad variants using different social currency angles: education, entertainment, and inspiration. Each: headline + 2-line body + soft CTA (learn more/discover). No hard sell.

Write mobile app install ad copy for [app name] on [platform].
App category: [category]. Key feature: [feature]. Rating: [stars + review count].
Headline (40 chars) + description (75 chars) + screenshot caption text for 3 screenshots. CTA: Install / Get App / Try Free. Highlight social proof prominently.

Write the narrative analysis section for a paid ads performance report for [period].
Key metrics: spend [spend], ROAS [ROAS], CPC [CPC], CTR [CTR], conversions [n].
Structure: headline result, what drove performance (top 2 factors), what held it back, and 3 specific optimisations for next period. Max 250 words.

The following ad is sending traffic to a landing page with a message mismatch:
Ad: [ad copy]. Landing page headline: [page headline].
Diagnose the mismatch, rewrite the landing page headline and subheading to align with the ad's promise, and suggest one above-the-fold layout change to reduce bounce.