AI Prompts for Copywriting

Write above-the-fold landing page copy for [product/service].
Visitor source: [ad/organic/email]. Primary goal: [conversion action]. Audience: [persona].
Deliver: H1 (outcome-focused, under 10 words), H2 subheading (who it's for, 15–20 words), 3 benefit bullets ("You will..."), CTA button text (action verb + benefit), and a trust signal line below the CTA.

Write a long-form sales page for [product] priced at [price].
Audience: [persona]. Core transformation: [before state → after state].
Sections: headline, subheadline, problem section (200 words), agitation (100 words), story/credibility (150 words), solution intro (100 words), features + benefits (300 words), social proof (3 testimonial placeholders), objection handling (3 FAQs), guarantee, and CTA. Total: 1,500 words.

Write homepage copy for [brand].
Primary audience: [audience]. Core offer: [offer]. Brand voice: [tone].
Sections: hero (H1 + subheadline + CTA), features row (3 items, each: icon name + heading + 20-word description), social proof bar, how it works (3 steps), testimonial section (2 placeholders), and footer CTA. Total: 400–500 words. Outcome-focused throughout.

Write a product page for [product name] priced at [price] on [platform: Shopify/website].
Target buyer: [persona]. Key differentiator: [what makes it unique].
Sections: product title (SEO-optimised), short description (80 words, above the fold), long description (200 words, below fold), 5 feature bullets (benefit-first format), FAQ (4 questions), and photo caption suggestions for 5 product images.

Write an About page for [brand/founder].
Founded: [year]. Mission: [mission]. Audience: [audience].
Structure: hero statement (2 lines), origin story (150 words), what we believe section (3 values, 30 words each), who we serve (75 words), social proof stats (3 numbers), team section intro (if applicable), and closing CTA. Voice: human, not corporate. 500–600 words total.

Write a 5-email sales sequence for [product] priced at [price].
List type: [warm leads/webinar attendees/free trial users].
Email 1: Pain + promise. Email 2: Story + proof. Email 3: Deep dive on the transformation. Email 4: Objection handling. Email 5: Urgency + final CTA.
Each email: subject line + 200-word body. Sequence duration: [5–7 days].

Write a pricing page for [product/service] with 3 tiers.
Tier 1: [name + price + for whom]. Tier 2: [name + price + for whom]. Tier 3: [name + price + for whom].
For each tier: name, price, "best for" line, feature list (6 bullets), and CTA button text. Add: a pricing FAQ (4 questions), a guarantee statement, and a highlighted "most popular" callout for the middle tier.

Rewrite the following raw customer testimonial into a powerful social proof block:
[raw testimonial text]
Make it specific, quantified, and emotionally resonant without fabricating facts. Add: a headline pulling out the best result, the full quote (edited for clarity, not meaning), the customer's name/title/company format, and a suggested photo/avatar note. Also write a short case study headline (10 words) based on this testimonial.

Write 20 CTA button copy options for a [landing page/email/product page] promoting [product/action].
Primary action: [conversion goal].
Avoid: "Submit", "Click Here", "Learn More". Include 4 of each type: benefit-driven ("Get My Free X"), urgency-driven, risk-reversal ("Try Free for 14 Days"), first-person ("Start My Trial"), and curiosity-driven. Mark the 5 highest-converting candidates with rationale.

Write copy that handles the top 5 objections to buying [product] at [price].
Objections: [list or generate]. Format: FAQ section for the sales page.
Each objection: the exact question a sceptic would ask, a 75-word answer that acknowledges the concern, provides evidence, and redirects to the value. Avoid dismissive language. End each answer with a confidence-building statement.

Write 3 money-back guarantee statements for [product] priced at [price].
Guarantee terms: [30/60/90 days]. Risk covered: [full refund/partial/try-before-you-buy].
Variant 1: Bold and confident (lead with the guarantee). Variant 2: Empathetic (acknowledge the risk of buying). Variant 3: Logic-based (explain why you can offer this). Each: 50–75 words. Include a headline for each.

Write UX microcopy for the following touchpoints in [product/app]:
1. Empty state (first-time user, no data yet). 2. Error message (payment failed). 3. Success confirmation (purchase complete). 4. Onboarding tooltip (step 1 of 3). 5. Push notification (re-engagement after 7 days inactive).
Each: under 30 words. Match brand voice: [voice]. Focus on clarity and reducing anxiety, not just being cute.

Write a direct mail piece for [offer] targeting [audience].
Format: [letter/postcard/self-mailer]. Offer: [offer details]. Response method: [phone/URL/QR].
Sections: outer envelope teaser (20 chars), letter headline, opening hook (75 words), body (200 words), bullet benefits (5), CTA, P.S. line. The P.S. should contain the most compelling offer element — it's the second-most-read element after the headline.

Write a webinar registration page for "[webinar title]" hosted by [host name].
Date/time: [datetime]. Who it's for: [audience]. 3 things they'll learn: [outcomes].
Sections: headline (result-focused), subheadline (who + what), 3 benefit bullets, host bio (75 words), social proof line, registration form labels, and a "what to expect" section. Add scarcity or urgency if applicable.

Write the referral/affiliate program page for [brand].
Commission: [%/amount]. Cookie: [days]. Support: [resources provided].
Sections: hero (the earning opportunity in 1 line), how it works (3 steps), commission details, who it's for (3 bullet personas), what you get to promote (top products), and sign-up CTA. Add an FAQ (4 questions). Make joining feel exciting, not transactional.

Write copy for 3 types of website popups for [brand]:
1. Exit-intent popup (capturing abandoning visitors). 2. Timed popup (appearing after 30 seconds). 3. Scroll-trigger popup (after 50% scroll).
Each popup: headline (6 words max), 1-sentence value proposition, CTA button text, and a "no thanks" dismiss link (say something clever, not just "No thanks"). Offer: [lead magnet/discount/email opt-in].

Write 30 headlines for [product/content/offer] using these proven formulas:
5× "How to [achieve outcome] without [common pain]". 5× "The [adjective] way to [outcome]". 5× "[Number] [things] every [audience] needs to know about [topic]". 5× "Why [common belief] is wrong (and what to do instead)". 5× "Get [desired result] in [timeframe] — even if [objection]". 5× "[Do this] and [result] (or your money back)".

Create a copywriting swipe file for [niche] with reusable copy elements:
10 proven headline structures with fill-in-the-blank templates. 10 power opener sentences. 10 benefit-bullet formulas. 5 guarantee phrasings. 5 urgency/scarcity lines. 5 social proof formats. 5 objection-busting transitions. 3 PS line formulas.
Make every entry specific and directly usable — no vague advice.

Critique and rewrite the following copy:
[paste copy here]
Score it on: headline strength (1–10), clarity of offer (1–10), emotional appeal (1–10), CTA effectiveness (1–10), overall conversion potential (1–10).
Identify the 3 biggest weaknesses with specific examples from the copy. Then rewrite the weakest section (the one that would have the highest impact if improved). Explain every change.

Build a value proposition canvas for [product] targeting [customer segment].
Customer jobs (what they're trying to do): [list]. Pains (obstacles and frustrations): [list]. Gains (desired outcomes): [list].
Map to product: pain relievers (how the product removes pains), gain creators (how it delivers gains), products and features.
Then write a 25-word value proposition using the strongest job-pain-gain match.