AI Prompts for Cold Outreach
20 framework-tagged, copy-paste templates for Sales — Cold Outreach.
Works with ChatGPT, Claude, and Gemini.
20 Prompts — Cold Outreach
Click any prompt to copyCold Email (First Touch)
PASWrite a cold outreach email from [rep name] at [company] to [job title] at [prospect company type].
Our product: [product]. Their likely pain: [pain point]. Social proof: [1 relevant customer result].
Subject under 7 words. Body under 120 words. One pain sentence → one solution sentence → one proof sentence → one low-friction CTA. No "I hope this email finds you well."
LinkedIn Connection Message
Zero-ShotWrite a LinkedIn connection request message from [sender role] to [target role] at [company type].
Context: [why you're connecting — mutual connection/their content/shared group/event].
Under 300 chars (LinkedIn limit). Personalised, not templated-sounding. End with a soft question or observation — not a pitch. 3 variants with different angles.
LinkedIn InMail
AIDAWrite a LinkedIn InMail to [role] at [company type] about [product/offer].
Subject line (under 50 chars). Body (under 150 words).
Open with something specific about them or their company. Make the value proposition about their situation, not your product features. End with a single, easy-to-say-yes-to question. Avoid: "I came across your profile" openings.
Cold Email Sequence (3-Touch)
PASTORWrite a 3-email cold outreach sequence for [product] targeting [role] at [company type].
Email 1 (Day 1): Problem + proof hook. Email 2 (Day 4): Different angle — a relevant insight or case study. Email 3 (Day 8): Breakup email — genuine, not passive-aggressive.
Each: subject line + body under 120 words. Tone escalates from curious → helpful → direct.
Personalised Outreach (ABM)
SPINWrite a highly personalised cold outreach message to [specific company name] based on this research:
Recent news: [news item]. Their known challenge: [challenge]. Our relevant case study: [result].
Channel: [email/LinkedIn]. Under 150 words. Reference the specific news item in the first line. Connect it to the pain our product solves. Ask one sharp, relevant question to start a conversation.
Cold Call Opening Script
Hook-Bridge-CTAWrite a cold call opening script for selling [product] to [role] at [company type].
First 10 seconds: permission opener. Next 20 seconds: relevant context (why them, why now). Bridge: connect to a business outcome they care about. Ask: one qualifying question that opens dialogue.
Include: how to handle "I'm not interested right now" and "How did you get my number?"
Voicemail Script
Zero-ShotWrite a voicemail script for a cold outreach call to [role] about [product].
Goal: earn a callback or a reply to a follow-up email.
Duration: 20–25 seconds (about 60–70 words). Include: your name + company (once only), a specific reason for calling that relates to THEIR situation, a specific CTA (email you back / check email / call back), and your number (said slowly, twice). No filler language.
Cold Outreach Cadence Design
Zero-ShotDesign a 10-touch cold outreach cadence for [ICP: role + company type] selling [product].
Goal: book a discovery call. Timeline: 4 weeks.
For each touch: day, channel (email/LinkedIn/phone/voicemail), message angle (different for each — don't repeat), and length guideline. Include: when to stop (the opt-out trigger), how to re-enter the cadence after 90 days, and the 2 touches that historically have the highest response rates.
Follow-Up After No Response
Zero-ShotWrite a follow-up email after receiving no response to the previous outreach about [product].
Days since last email: [n]. Previous email subject: [subject].
3 variants: 1. New angle (share a relevant insight). 2. Bump (short "did this get buried?" style). 3. Breakup email (close the loop, leave the door open).
Each under 80 words. Never guilt-trip the prospect.
Cold Outreach for Referral Ask
Zero-ShotWrite a cold outreach message asking a [role] at [company] for a referral to the right person in their organisation who handles [buying decision area].
Channel: [email/LinkedIn]. Our product: [product].
Under 100 words. Be direct about what you're asking for. Make it easy to forward. Offer a 1-sentence reason why their colleague would want to hear from us. End with a thank-you regardless of the outcome.
Cold Outreach A/B Test
Zero-ShotWrite 2 cold email variants to A/B test for selling [product] to [ICP].
Variable being tested: [subject line / opening line / CTA / pain angle].
Variant A: [approach A]. Variant B: [approach B].
Keep everything else identical. Define: the hypothesis (why B might outperform A), how to measure the winner (metric + sample size), and what to do with the result.
Event / Trigger-Based Outreach
Zero-ShotWrite a trigger-based cold outreach email sent after this buying signal: [trigger: funding announcement / new hire / product launch / job posting / earnings call].
Prospect: [company name]. Our product: [product]. Connection to their trigger: [why this trigger means they need us now].
Under 120 words. Reference the trigger in the first sentence. Connect it directly to a specific outcome. Time-sensitive tone without being pushy.
Cold Outreach for Re-engagement
Zero-ShotWrite a cold re-engagement email for a prospect who went dark [X months] ago after showing initial interest.
Last interaction: [demo / email exchange / meeting]. What's changed since then: [new feature / case study / price / team].
Under 120 words. Acknowledge the gap without apologising excessively. Lead with what's new and relevant. Ask one question to gauge if timing is better now.
Outreach Copy Review
CRISPReview and improve this cold outreach message:
[paste message]
Evaluate: does it lead with the prospect's pain or with the seller's product? Is the CTA low-friction? Is the value proposition specific and credible? Is it under 150 words? Does it sound human or templated?
Provide a score (1–10) with 3 specific improvements and a rewritten version.
Multi-Channel Outreach Sequence
Zero-ShotDesign a multi-channel outreach sequence for [high-value prospect] at [company type].
Channels available: email, LinkedIn, phone, direct mail (optional).
5-touch sequence over 2 weeks. For each touch: day, channel, message concept (50 words), and why this channel at this point. The sequence should feel coordinated, not random. Include: a "warm-up" touch on LinkedIn before the first email.
Outbound Prospecting Criteria
MECEDefine the Ideal Customer Profile (ICP) and outbound prospecting criteria for [product].
Current best customers share these traits: [traits]. Average deal size: [ACV]. Sales cycle: [length].
Define: company firmographics (size, industry, geography, revenue), contact persona (title, seniority, department), buying triggers (signals that indicate readiness), negative signals (who to deprioritise), and data sources for building the list.
Sales Email Subject Line Bank
Zero-ShotWrite 20 cold email subject lines for selling [product] to [ICP].
5 of each type: curiosity gap, direct benefit, name-drop / social proof, question, and personalisation token.
Max 40 chars each. Avoid: spam trigger words, excessive punctuation, ALL CAPS. Mark the 5 with the highest predicted open rate and explain why. Provide 3 subject lines to avoid and why.
Partner / Channel Outreach
FABWrite a cold outreach email from [company] to a potential channel partner / reseller in the [industry] space.
Partnership type: [reseller/referral/integration/co-sell]. What we offer partners: [margin/leads/support/co-marketing].
Under 150 words. Lead with the value to their business (revenue opportunity), not our product features. Include a specific partnership model overview and a next step.
Cold Outreach Personalisation at Scale
Zero-ShotDesign a personalisation-at-scale framework for cold outreach to [number] prospects per month.
ICP: [ICP description]. Team size: [SDRs]. Tool stack: [CRM + outreach tool].
Define: tier 1 (top 20 accounts — fully custom), tier 2 (next 80 — semi-custom with triggers), tier 3 (volume — template + token personalisation). For each tier: what data to collect, personalisation elements to use, time investment, and expected reply rate.
Objection in Cold Outreach
Zero-ShotWrite responses to these common cold outreach objections:
1. "We already have a solution." 2. "We're not looking at this right now." 3. "Send me more information." 4. "How did you get my contact details?" 5. "I'm not the right person."
For each: a single-paragraph reply that doesn't argue, acknowledges the objection, and offers a reframe or graceful next step. Under 75 words each.
How to use these prompts
- Replace [placeholders in brackets] with your specific details before sending.
- Add context about your audience, tone, or format to get more tailored results.
- Chain prompts — use one output as input to the next for complex tasks.
- Works with ChatGPT, Claude, Gemini, and other LLMs.
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