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AI Prompts for Email Marketing

20 framework-tagged, copy-paste templates for Marketing — Email Marketing.
Works with ChatGPT, Claude, and Gemini.

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20 Prompts — Email Marketing

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Welcome Email Sequence
AIDA

Write a 3-email welcome sequence for new subscribers of [brand].
Email 1 (Day 0): Welcome + deliver the lead magnet "[lead magnet]". Email 2 (Day 2): Brand story + one key insight. Email 3 (Day 4): Soft pitch for [product].
Each email: subject line + 150-word body. Tone: [tone].

Promotional Email
PAS

Write a promotional email for [offer] valid until [date].
Subject line (3 variants). Body: open with a pain point, agitate, introduce the offer as the relief.
Include: headline, 3 benefit bullets, promo code [code], CTA button text, urgency PS line. Under 200 words.

Abandoned Cart Email
FOMO

Write an abandoned cart recovery email for [ecommerce brand].
Item left behind: [product name]. Incentive: [discount/free shipping].
Subject line + body: acknowledge the cart, social proof line, overcome the top objection ([objection]), CTA. Max 120 words. Warm, non-pushy tone.

Re-engagement Email
PAS

Write a re-engagement email for subscribers who haven't opened in [X days].
Brand: [brand]. Best content/offer to highlight: [content or offer].
Subject line that stands out in a crowded inbox. Body under 100 words. Offer to unsubscribe gracefully at the end — it improves deliverability.

Newsletter Issue
SCQA

Write a full newsletter issue for [brand] on the topic: [topic].
Audience: [audience]. Sections: intro hook (50 words), main insight (150 words), quick tip (50 words), resource recommendation, and sign-off CTA.
Subject line + preview text included. Tone: [conversational/authoritative].

Upsell / Cross-sell Email
BAB

Write an upsell email to customers who purchased [base product], promoting [upsell product].
Before: what they have now. After: what becomes possible with the upgrade. Bridge: make the step feel small and logical.
Subject line + 180-word body. Personalisation token: first name. CTA: single clear button.

Event Invitation Email
AIDA

Write an email inviting subscribers to [event type: webinar/live/workshop] titled "[event title]".
Date/time: [datetime]. Speaker: [speaker + title]. Key takeaway: [what they'll learn].
Subject line + 200-word body. CTA: registration button. Add a P.S. with a secondary hook.

Cold Outreach Email
PASTOR

Write a cold email from [sender company] to [recipient role] at [target company type].
Our solution: [solution]. Their likely pain: [pain point].
Subject under 7 words. Body under 120 words: one-line problem, one-line solution, one social proof stat, one CTA (reply or book link). No fluff.

Post-Purchase Follow-up
Zero-Shot

Write a post-purchase thank-you email for customers who bought [product].
Goals: confirm the purchase, set expectations, offer support, and plant the seed for a review request.
Subject line + 150-word body. Include: order summary placeholder, support link, and a 5-day follow-up trigger note for review ask.

Product Launch Email
STEPPS

Write a product launch email announcing [product name] to an existing list.
What it does: [one-line description]. Key features: [3 features]. Launch price: [price]. Offer window: [dates].
Subject line + 250-word body. Create urgency without false scarcity. CTA: early access or buy now.

Survey Request Email
Zero-Shot

Write an email asking customers to complete a [X-minute] survey about [topic].
Incentive: [incentive or none]. Survey link: [URL].
Subject + 100-word body. Explain why their feedback matters specifically. Keep it human, not corporate. Thank them in advance.

Referral Ask Email
FAB

Write an email asking happy customers of [brand] to refer a friend.
Referral reward for referrer: [reward]. Reward for friend: [reward]. Referral link: [link].
Subject + 150-word body. Lead with the customer's success, then make the referral feel like sharing a good thing, not a sales task.

Seasonal Campaign Email
ACCA

Write a [holiday/season] campaign email for [brand].
Offer: [offer]. Valid: [dates]. Promo code: [code].
Subject line + preview text + 200-word body. Open with an emotional seasonal hook, not just a discount announcement. Mobile-friendly CTA.

Drip Email — Nurture Step
RACE

Write email [#3] of a [7-email] nurture drip for [product].
Subscriber stage: Consideration. Previous email covered: [topic]. This email goal: [goal e.g. overcome objection, share case study].
Subject + 200-word body. No hard sell yet. End with a soft CTA (read more, watch video, reply).

Flash Sale Email
FOMO

Write a flash sale email for [brand] with a [X-hour] window.
Discount: [amount/%]. Products: [product category]. End time: [time + timezone].
Subject must convey urgency without spam triggers. Body under 120 words. Countdown reference + single CTA. Send time recommendation: [when to send].

Milestone Celebration Email
Zero-Shot

Write an email celebrating [customer/subscriber milestone: 1 year, 100th order, etc.] for [brand].
Personalisation: first name + milestone detail.
Tone: warm and genuine. Include a surprise reward: [reward]. 130-word body. This should feel like a card, not marketing — no hard sell.

Win-back Email
PAS

Write a win-back email for lapsed customers of [brand] who haven't purchased in [X months].
Incentive: [incentive]. New since they left: [new feature/product/improvement].
Subject line (acknowledge the silence humorously). Body under 150 words. Offer to unsubscribe cleanly if they're done — it shows confidence.

Transactional Email Copy
Zero-Shot

Write copy for a [order confirmation / shipping notification / password reset] transactional email for [brand].
Tone: clear and on-brand, not robotic.
Required fields: [order #, tracking link, support email]. Add one subtle brand moment in the email (a line of personality, not a promotion). Under 100 words.

Email A/B Test Plan
Zero-Shot

Design an A/B test plan for the email campaign: [campaign name].
Current open rate: [rate]. Hypothesis: changing [element] will improve [metric].
Define: Variable A, Variable B, sample size recommendation, test duration, success metric, and what action to take based on each outcome.

Email Audit + Rewrite
CRISP

Audit and rewrite the following email for clarity, engagement, and conversion:
[paste email here]
Identify: weak subject line, buried CTA, passive voice, missing urgency, or tone mismatch. Provide the rewritten version with a before/after comparison and explanation of every change.

How to use these prompts
  • Replace [placeholders in brackets] with your specific details before sending.
  • Add context about your audience, tone, or format to get more tailored results.
  • Chain prompts — use one output as input to the next for complex tasks.
  • Works with ChatGPT, Claude, Gemini, and other LLMs.
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